The Narrow and Deep
A single ounce of cask-strength single-malt scotch, neat — concentrated, intimate, no ice
Narrow and deep beats broad and shallow. People will pay a lot more to be in a really, really curated room.
Why this cocktail? Howard's doctrine is narrow and deep. This is one ounce, neat — concentrated luxury at the bottom of the funnel.
The Story
Givner's doctrine for the next chapter, in a glass. One ounce of cask-strength single-malt scotch, served neat in a small cordial glass. No ice. No mixer. No garnish. Concentrated, intimate, and priced for the people who understand that the bottom of the funnel is where the real money lives. The pour the agency C-suite buys when they have already decided which conversations are worth being in.
Ingredients
- 1 oz cask-strength single-malt scotch
- Small cordial glass (chilled)
Preparation
- 1.Chill the cordial glass briefly.
- 2.Pour exactly 1 oz of cask-strength single malt.
- 3.Serve neat — no ice, no garnish, no mixer.
- 4.Sip slowly. The point is the concentration.
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