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    Catalyst
    1 sip · 2 notes

    Catalyst

    Gin, Italian bitter aperitivo and blood orange — bitter at the front, corrected behind it

    After Winning Strategies advised the Barilla Group, the company earned a perfect score on the HRC Corporate Equality Index and became a 2021 Catalyst Award recipient.

    Why this cocktail? Bitter first, sweet after — an Italian brand that actually changed.

    The Story

    She did not spin the boycott away; the work was years inside an Italian family company until its policies actually changed and the awards followed. This is the aperitivo that correction earned: bitter at the front, because that is where every honest reckoning begins, and blood orange behind it, because it did not stay bitter.

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    Prep: 3 minYield: 1 cocktail

    Ingredients

    • 1.5 oz gin
    • 1 oz Italian bitter aperitivo
    • 0.75 oz blood orange juice
    • 0.25 oz simple syrup
    • Blood orange half-wheel

    Preparation

    1. 1.Shake gin, aperitivo, blood orange and syrup with ice.
    2. 2.Strain into a chilled coupe.
    3. 3.Garnish with a blood orange half-wheel.
    4. 4.Serve before dinner, standing up, arguing.