The Clubhouse at the Door
A 1" wagyu cube glazed in bordelaise on a polished mahogany coin — admission strictly curated, vendors out except as sponsors
There were one or two people who came who just listened and took and didn't give. They were not invited back.
Why this bite? Howard built the room the agency CEOs never had. This wagyu cube is admission — earned, not bought.
The Story
On the top floor of NeueHouse Madison Square, Howard convened ninety-eight chief executives of experiential, meetings, and incentive agencies and built the closest thing the event agency business has ever had to a clubhouse. He returned a meaningful sum to people who tried to slip in below the C-suite line. He admitted vendors only as sponsors. He opened the day by telling the room what he was personally struggling with. This bite is the man at the door — rich, deliberate, strictly curated, served only to the people who belong in the room.
Ingredients
- Wagyu beef (cut into 1" cubes)
- Bordelaise reduction
- Fresh thyme
- Cracked black pepper
- Maldon salt
- Bone marrow butter
Preparation
- 1.Sear wagyu cubes 60 seconds per side; rest.
- 2.Glaze with bordelaise reduction.
- 3.Brush with bone marrow butter.
- 4.Finish with thyme, cracked pepper, and Maldon salt — serve to invited guests only.
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The Picks and Shovels
A 1" heirloom-tomato gazpacho cube wrapped in prosciutto — the people who actually build the rooms
The Narrow and Deep
A 1" foie gras torchon cube with a black truffle shaving & brioche crumb — concentrated luxury at the bottom of the funnel