The Playbook
Smoked trout mousse on a savory scone round with dill & gold-ink stamp — the 10-step blueprint in one bite
Planners won't be promoted for assembling nice lanyards. Start with purpose.
Why this bite? Sasha's Playbook rewrote event strategy. This precise, British-inflected scone is purpose over logistics.
The Story
Your guests are still running the old playbook — organizing lunches, assembling lanyards, hoping someone notices. Sasha Frieze wrote The Chief Event Officer's Playbook to end that era. Her 10-step framework turns event professionals from order-takers into strategic leaders. Over 1,000 events in 30 years — from the United Nations Foundation to The Guardian to Informa — distilled into a blueprint that shot to Amazon's best-seller list. This savory scone with smoked trout mousse is that book: British in origin, precise in execution, with a gold stamp because the best strategies are worth marking.
Read Full Story →Ingredients
- Mini savory scone rounds
- Smoked trout
- Cream cheese
- Dill
- Edible gold ink
- Lemon
Preparation
- 1.Bake miniature savory scone rounds (1-inch).
- 2.Whip smoked trout with cream cheese and lemon.
- 3.Pipe onto scone rounds.
- 4.Stamp each with edible gold ink and top with micro dill.
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