The Apology Tour
Warm bourbon toddy with honey, cinnamon and lemon — two hundred conversations, one at a time
He visited two hundred members and asked three questions: What do you want, what do you need, what will you support.
Why this cocktail? He rebuilt an association by showing up two hundred times and listening. This warm toddy is what asking, not telling, tastes like.
The Story
The road trip that saved Destinations International wasn't a strategy off-site — it was two hundred conversations, one member at a time. Welsh listened his way to four pillars and a new name, and his colleague Chelsea named the schedule the Apology Tour. This warm toddy is that ethic in a mug: honey for the sweetness of being heard, cinnamon for the humility of showing up, and lemon for the clarity that only comes after you've asked the harder question.
Read Full Story →Ingredients
- 2 oz bourbon
- 1 oz honey
- Cinnamon stick
- Lemon wheel
- Hot water
Preparation
- 1.Warm a glass mug.
- 2.Add bourbon and honey and stir until dissolved.
- 3.Top with hot water.
- 4.Add a cinnamon stick and a lemon wheel — one conversation at a time.