Twelve Years Old, Already a Business
A single Jelly Belly on a bone-china spoon, served alone as the first thing that reaches the room
He was twelve, an only child in a big house in St. Louis with a single working mother in sales, eating a box of Jelly Bellies, when he noticed the toll-free number on the back. He called it and told the person who answered that he was a business. By the end of the call he was a reseller. Then came the one-sheet.
Why this bite? A candy hotline and a cold call at twelve. One bean, one inch of ceremony, the whole career.
The Story
The distance between wanting to sell something and selling it turned out to be the nerve to pick up the phone and announce that you already do. So the amuse is one bean, alone, on bone china — a joke and a thesis at once. Guests who get the reference understand the man before the real food arrives; everyone else just gets a perfect sweet, which is the point. The best activations work on the insiders and the strangers at the same time.
Read Full Story →Ingredients
- Assorted Jelly Belly beans, sorted by color
- Bone-china demitasse spoons
- Tweezers
- Linen tray liner
Preparation
- 1.Sort the beans and choose one flavor per guest by color story.
- 2.Chill the spoons so the bean sits without rolling.
- 3.Place a single bean at the center of each spoon with tweezers.
- 4.Pass before anything else leaves the kitchen.
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