More Than a Smile
A 1-inch roasted golden-beet cube, whipped goat cheese and bright red pepper — substance behind the display
At her first staffing-agency booth, she was told to hand out flyers and look the part. She asked to learn the product instead, then began calling exhibitors herself.
Why this bite? A pretty booth cannot replace a person who knows what the company does. The substance is inside.
The Story
Robyn Davis arrived with an aerospace engineering degree and the willingness to learn a company's product, but the staffing agency wanted her appearance, not her understanding. The golden beet looks like the kind of handsome display a booth can buy; cut into it and the real flavor is inside. The pepper is the sharp question that launched Exhibitors WINH: teach me what you're selling so I can actually help your visitors.
Ingredients
- 12 small golden beets
- 4 oz goat cheese
- 1 tbsp lemon juice
- 2 roasted red peppers
- Fresh thyme
- Olive oil
- Flaky sea salt
Preparation
- 1.Roast beets until tender and cut into precise 1-inch cubes.
- 2.Whip goat cheese with lemon and a little olive oil.
- 3.Blend the peppers to a thick purée.
- 4.Top each beet with a small spoon of cheese, a dot of pepper, thyme and salt; keep the assembled bite within 1 inch.
More from this collection
People — Robyn Davis
The Load-Bearing Step
A 1-inch crisp polenta square with roasted mushroom, herb cream and chive — every layer doing its job
Their Problem First
A 1-inch rye crisp with smoked salmon, cucumber and lemon-dill cream — offered open-faced, not pitched
The Next Edition
A 1-inch apple-and-almond pastry with fine page-like layers and a citrus-peel bookmark — the book you can taste