Perfect Score
A single 1" rigatoni filled with basil ricotta, sealed with tomato jam and finished in bands of colored herb dust
Winning Strategies advised the Barilla Group in repairing its relationship with the LGBTQIA community. Barilla went on to a perfect score on the Human Rights Campaign's Corporate Equality Index and a 2021 Catalyst Award.
Why this bite? The blue box, rebuilt from the inside — a boycott that ended in a perfect equality score.
The Story
Barilla is the blue box in everyone's cabinet, which is exactly why the reputational damage could not be talked away — it had to be fixed inside the company, in policy, over years. This is one noodle from that box, rebuilt from the inside out and set upright on the plate, because a perfect score is not a press release; it is the thing you can hold up afterward.
Read Full Story →Ingredients
- Large rigatoni (cooked al dente)
- Basil ricotta
- Slow tomato jam
- Chive, beet and turmeric herb dusts
- Olive oil
- Sea salt
Preparation
- 1.Cook rigatoni al dente, chill, and trim to 1".
- 2.Pipe basil ricotta through the tube until full.
- 3.Cap each end with tomato jam.
- 4.Dust the plate in bands of colored herb powders and set the piece upright.
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